Telephone Tracking allows you to track calls out of your site and know exactly what marketing activity brought them whether it was from a different site, Google or your paid search campaign.
So no longer will you have to guess how your caller has found you.
Why you want Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertisements across multiple stations. Clients with AdWords have an intrinsic need to track the calls that are relevant to their key words, to be able to comprehend which keywords provide call conversions. markting call tracking Without visibility of telephone conversions, it’s not really feasible to work out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
Most clients are searching to track not only PPC, but also SEO, Display, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the power of a 3rd generation phone tracking system such as Call Conversions Tracking comes from, since it lets you realize your ROI for every one of these very important channels not only Google PPC. This can be essential actionable data letting you optimise the efficacy of each of your marketing and advertising channels, key to the success of any business.